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Etsy’s online market place has been around for 13 years and is becoming an increasingly popular choice for shoppers who are looking for unique or personalised items. Recent research suggests the world of micro businesses is growing faster than ever, as over 50% of people that use Etsy do so because of the products they sell from these independent businesses.

More people are stepping away from high street and big name brands according to online security labelling company Seareach, who surveyed 1000 people in the UK to find out how popular the global marketplace is. They discovered that 58% of people use Etsy because of its selection of unique or personalised items. People also liked the fact that you could choose from independent sellers and the huge selection of items available globally.

Speaking about the study, Stuart Jailler at Seareach commented:

“Websites such as Amazon have had some bad press over the last few years, from allegedly not paying enough tax to the poor working conditions of their staff so it is no surprise shoppers are slowly moving away from them. Etsy has stepped into the area easily, offering unique products that you can’t find elsewhere online or on the high street.”

He added:

“Etsy also offers small independent sellers or microbusinesses a way to get a foothold in the marketplace without having to spend time or money building their own bespoke website. This has allowed shoppers to easily find unique items or items which can be personalised easily, and allows them to shop from independent sellers rather than big name brands. As people’s shopping habits change, I can only see the popularity of sites such as Etsy increasing.”

It has been show than in the US, 97% of Etsy sellers run their own business from home, and that this is the sole occupation for 32% of those people. In the US the independent workforce includes 55 million people and brings in $1 trillion in earnings, whilst in the UK there are over 5 million microbusinesses. The study showed that Etsy is a great opportunity for people to make money from their hobbies and skills, 53% of Etsy sellers work independently (on their own) and only 32% have traditional fulltime jobs.

For a lot of people who sell on Etsy, they consider themselves to be business owners because of Etsy, with women making up the largest percentage of people on the online market place selling. The recession, Amazon not paying enough tax and the opportunity to be self-employed has certainly fuelled the popularity of Etsy over recent years, and with positive results like we have seen over recent years the future looks bright.