Repairing and cleaning roof is a trending profession that has invited numerous experts to start their business. Today, the concept of inviting new customers has changed a lot. The Digital era has migrated the physical search to online search, and hence, roofing companies are more focused on promoting their website/online business with huge efforts.
Among all digital marketing practices, Search Engine Optimization plays a significant roof. However, many roofer marketers are unaware of some SEO mistakes that easily ruin their efforts and end up with heavy investment.
Don’t worry; here we are providing you the prominent SEO mistakes that you (as a reputed roofing company) should never commit.
Stop Using Copied Content:
Nevertheless, adding content to your roofing website always enhances your online visibility and grows the keyword loop as well. However, many roofing SEO experts opt for copied content to update their website regularly. This is a bad practice that might give you short-term results. Ultimately, you will end up with low rankings that will ruin your SEO efforts.
What to Do: Always prefer adding new blogs/web pages with quality and fresh content. Take references from industry leaders and create your own content. Don’t copy them!
Avoid Keyword Stuffing:
SEO isn’t about spreading your keywords all around. Instead, it is more of using the right keyword group added naturally without breaking the content flow. However, marketers consider using a plethora of ‘roofing’ related keywords in their web page/blog, resulting in keyword stuffing.
What to Do: Do thorough research and find the right set of keywords for every page. Always consider keyword density, keyword proximity when writing content using the keywords. Further, you should always take advantage of LSI keywords.
Skipping Local SEO:
For roofing companies, local customers are the king; hence they should focus on getting local leads. This isn’t possible without Local SEO. Many roofing experts skip local SEO and target increasing website traffic from a global audience, which isn’t good to generate sales. The global audience won’t take your roof cleaning and repair services.
What to Do: Execute other SEO strategies to grow your traffic, but always keep Local SEO at the top. Local SEO can do wonders for your business. Always focus on generating leads and prefer boosting traffic from local audiences.
Buying Links for Authority:
Buying links is no more a white-hat tactic to generate higher rankings in the Search Engine Result Pages (SERP). Instead, Google can easily trace these links and penalize your website. Many startup roofing companies prefer buying links to jumpstart their link-building tactics, which isn’t an excellent way to proceed.
What to Do: SEO is a slow and steady process that might take some time to show results, but the results are always long-lasting. These results will benefit your website for long without any harm.
So, these are the major SEO mistakes that you should never make with your roofing services website. However, roofing SEO experts commit numerous other mistakes, which aren’t as critical as those mentioned above.
Whether you have an in-house marketing team or working with an offshore SEO service provider, don’t forget to check and avoid these mistakes.